The subject line is the most influential factor in determining whether someone opens your email or deletes it. If they don’t open it, they won’t read it. If they don’t read it, they won’t do what you want them to do.
This book gives you the tried, tested and proven ingredients you need to create your own winning subject lines, as well as 171 subject lines that you can swipe and use in your own email campaigns, too!
Learn the simple formula for creating subject lines that get your emails opened more often.
See how modern email marketing apps can tell you what your open rates are and more.
Want instant results? I’m giving you 171 subject lines you can use in your campaigns right away!
Believe me, there are LOTS of them that need to be avoided. I’ll show you how…
I’ll also let you in on the secrets of how I created them, with 11 different types dissected.
You’ve got them to open it… a solid call to action gets them to take the next step.
Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.
Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with leading brands including Microsoft, Virgin Care and the BBC.
Having started his first business, building websites from his bedroom at the age of just 12, he quickly built a reputation for his unique take on email marketing and growing businesses by sending truly un-deletable emails.
Since then, he has made it his mission to give businesses the insights and tools to take their marketing campaigns from good to great, leveraging nearly 20 years of experience in the marketing world.
As an in-demand conference speaker, Nathan speaks regularly on email marketing, content creation and marketing strategy with the perfect blend of energy, insight and actionable advice. He is also a Fellow and Director of the Professional Speaking Association.
He is the author of two books: “Delivered: The No-nonsense Guide to Successful Email Marketing” and “Opened: Great Subject Lines for Higher Email Open Rates”.
When he’s not speaking, writing or sending emails, Nathan is a long-suffering Aston Villa fan, stand-up comedy fanatic and proud geek.